Creative Typography

GENERAL INFORMATION+

Creative Typography (CT), optional course

Summary of the subject contents: Individual work on a real assignment. Analysing typographic use. Case studies. Discussions. Synthesis. Innovative and experimental use of typefaces. Concept and design of typefaces for different media: web, print, letterpress. Cultural, social and economic aspects of creative typographic activities.

Subject Obligations+

Seminar and practical course should be attended on time. Products must be delivered to agreed deadlines.

The individual parts of the subject require the presence of:
Seminar: 80%. | Practical Course: 90%.

 

In case of insufficient attendance, the course cannot be completed in the academic year 2020/2021.
The final grade of the subject (100%) is composed as follows:
All together presence at Seminars, Practical Course: 20%. | Exam questions: 10%. | Products: 50%. | Presentation: 20%.
Seminar+

The Seminar takes place on Tuesdays between 3 pm and 5.30 pm (P-006).

6th of Oct. Typography repetition of concepts
13th of Oct. Front and Back shape, surrounding, relationship
20th of Oct. Consistency script, convention, gestalt, specifications
27th of Oct. Colours ripple, visibility, culture
3rd of Nov. Details concept, merging, consistency, features
10th of Nov. Layers appearance, graphic design, art
17th of Nov. Typefaces meaning, representation
24th of Nov. Rhythm ductus, proportion, rhythm, contrast
1st of Dec. Rhetorics expressiveness, neutrality, usability
8th of Dec. Elements legality and recommendations
15th of Dec. Information Graphics cases
22nd of Dec. Printed Matter cases
29th of Dec. Consultations individually
5th of Jan. Environment cases
12th of Jan. Completion of the course analysis
Work+

1. Digitization of handwritten signature [till October 20th]

Find the best approximation of your signature based on 20 signatures. Digitize your signature (handwriting) in a way that you can use it on keyboards. You are not limited to using a specific program. The end result is a file (e.g. .otf) that can be installed on the computer so it can be used for signing/signature. Ensures the adequacy of thicknesses, ligatures and clarity of signature. Prepare an analysis of your signature based on the parameters of the TypeCooker. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (01_surrname_name).

2. Name in nature [till November 3rd]

Compose your name on the basis of natural forms. Find motifs (in nature, urban environment…) that will represent the letters of your name and compose them. It is not meant to compose objects and create your own name. Natural forms should represent the appropriate letters for the composition of the name. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (02_surrname_name).

3. Consistent records [till October 27th]

Write a word you like, which is between 5 and 10 characters (letters). Write the word twenty times, making sure that the letters are as consistent as possible; the length (width) of the word does not vary too much, the letters are evenly connected, the smallest possible deviations in the thickness of individual letters… Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (03_surrname_name).

4. Personality colors [till November 10th]

Determine the type of person who best describes or defines  you. Based on the characteristics that are specific to a particular person type, select the colour(s) and use it to create (handwritten) sign. There is no need for the written word to be accurate, the use of colour and contrast that you will create is important. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (04_surrname_name).

5. Modularity [till November 17th]

Select / specify 4 elements from which you will compose letters that will represent the word modularity (they can be only lowercase, only uppercase or a combination). Each element can be repeated for letters, but make sure that each letter contains at least two elements / modules. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (05_surrname_name).

6. Layer form layers [till November 24th]

Choose a colour and its variations. By overlapping the selected colour, create linear letters that will give the word layer. The most important thing in the task is not the appropriate ratio of letters or correctness of letters. Above all, it is important that the overlapping layers give the printed word. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (06_surrname_name).

7. Typeface purpose [till December 1st]

In different publications find 4 words that will be related or will illustrate information, identity, community, and function. Words should differ in typeface selection, font, size, colour… Cut out the words and prepare a thought pattern in the form of a collage (A5) and state your findings next to each word (why the choice of a particular word, properties of letters used, evaluation…). Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (07_surrname_name).

8. Counterform [till December 8th]

Draw the counterforms that will make up your last name. Counterforms can come from different groups of typefaces (serif/sans serif, linear…). Try to coordinate the counterforms as well as possible so that the letters and the surname can be deduced from them. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (08_surrname_name).

9. Functionality and semantics [till December 15th]

Do research and find examples of typefaces (four for each category, a total of eight) that have high functional and semantic value. Examples should come from the everyday things you are surrounded by. Submit to Google Drive in the Oddaja_UT_20/21 folder by the above date (09_surrname_name).

Practical Course+

Practical Course takes place on Tuesdays between 5.30 pm and 7 pm (P-006/R-304).

Final Assignment+

The final assignment consists of a diary, a presentation and an oral exam.

  • The diary and the presentation should have a uniform visual identity.
  • The diary should be bound in the form of a pamphlet and cover up to 20 pages.
  • It presents an overview of the work on the subject.
  • At your own discretion and choice, you display important and interesting design levels in the diary.
  • Give short comments next to the products.
  • The recommended closed log format is A5.

The diary and presentation (both in pdf) must be uploaded to Google Drive (Izpit_UT_20/21) by the day of exam; the diary must be brought to exam in physical (printed) form. Files submitted to Google Drive should NOT contain printing marks (crop marks, bleed marks, registration marks, color bars, page information).

Diary and presentation should contain a colophon: Name and surname | University of Ljubljana | Faculty of Natural Sciences and Engineering | Department of Textiles, Graphic Arts and Design | Chair of Information and Graphic Arts Technology | Creative Typography, 2020/2021 | Mentor: Nace Pušnik.

Example of pamphlet binding:

Exam+
  • 29th of January 2021 | 10 am | the exam room will be announced subsequently
  • 14th of June 2021 | 9 am | the exam room will be announced subsequently
  • 27th of August 2021 | 9 am | the exam room will be announced subsequently
6
Oct

Office hours

In the winter semester of the academic year 2020/2021 , office hours are held on Wednesdays, between 10 am and 11 am (K-302). It is also possible to organise online meeting with the help of MS Teams by prior arrangement.... read more

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