Creative Typography


Creative Typography (CT), optional course

Summary of the subject contents: Individual work on a real assignment. Analysing typographic use. Case studies. Discussions. Synthesis. Innovative and experimental use of typefaces. Concept and design of typefaces for different media: web, print, letterpress. Cultural, social and economic aspects of creative typographic activities.

Subject Obligations+

Seminar and practical course should be attended on time. Products must be delivered to agreed deadlines.

The individual parts of the subject require the presence of:

  • seminar 80%,
  • practical course 90%.
In case of insufficient attendance, the student can not complete the course in the academic year 2019/2020.


The final grade of the subject (100%) is composed as follows:

  • all together presence at seminars, practical course (20%),
  • exam questions (10%),
  • products (50%),
  • presentation (20%).

Seminar takes place on Tuesdays, between 3 pm and 5.30 pm (P-006).

1st of Oct. no seminar substituting
8th of Oct. Basics about Typography typography, alphabet, typeface, font
15th of Oct. Visit of NUK project work
22nd of Oct. Typographic Details concept, merging, consistency, features
29th of Oct. Purpose of Typefaces information, identity, function
5th of Nov. Typography and Consistency script, convention, gestalt, specifications
Bauhaus 1/3
12th of Nov. The Rhythm of Form and Counter-Form ductus, proportion, rhythm, contrast
Bauhaus 2/3
19th of Nov. Rhetoric of Typefaces expressiveness, neutrality, usability
Bauhaus 3/3
26th of Nov. Grid, Style,Hierarchy legality and recommendations
3rd of Dec. Consultations
10th of Dec. no seminar substituting
17th of Dec. no seminar substituting
24th of Dec. no seminar holidays
31st of Dec. no seminar holidays
7th of Jan. Information Graphics and Typography real cases
14th of Jan. Printed Matter and Typography real cases
21st of Jan. Environment and Typography real cases

The NUK project:

  • as part of the course, a set of lower- and upper-case letters and numbers should be made;
  • the font should belong to a  group of display fonts;
  • production of a brochure showing all the fonts made within the subject;
  • font animation;
  • interviews to support graphic products;
  • expert meeting at NUK;
  • exhibition in the first week of February.

Useful links:

Practical Course+

Practical Course takes place on Thursdays, between 11 am and 12.30 am (R-304).

Final Assignment+

Final assignment consists of a diary, typeface specimen (typeface produced at the subject) and oral exam. Diary and typeface specimen need to be uploaded onto the google drive for the exam in pdf format, and both products must be delivered in physical (printed) form at the day of the exam.

Files uploaded to google drive should NOT contain print labels (crop marks, bleed marks, registration marks, color bars, page information).

The diary should be bound in the form of pamphlet binding and should not exceed 12 pages (including covers), recommended closed size of diary should not exceed A5. It represents an overview of the subjects’s work. You give/indicate in your own discretion and selection important and interesting levels of designing typeface. Add some short comments about inspiration, advantages, disadvantages, problems…

Both products (diary and typeface specimen) should contain a colophon: Name and surname, University of Ljubljana, Creative Typography, 2019/2020, Mentor: Nace Pušnik.

The diary and typeface specimen should have the same, mutually connected, graphic outlook.


Example of pamphlet binding:

  • 31st of January 2020 | 10 am | the exam room will be announced subsequently
  • 19th of June 2020 | 9 am | the exam room will be announced subsequently
  • 28th of August 2020 | 9 am | the exam room will be announced subsequently

Creative Typography (8th of October)

  • Typography, alphabet, typeface, font
  • Letter components and classification
  • Letter size and placement
  • Metrics of lower- and upper-case letters
  • TypeCooker (parametric letter design)

Creative Typography (22nd of October)

  • Tool concept and element concept (calligraphic starting points, modular starting points)
  • Merge Concepts (Characterization)
  • Consistency, character characteristics (tool modulation)
  • Rhythm, contrast (reduced by smaller and increased by larger sizes), tonal value (linguistic characteristics)
  • Function (notes, head, foot, improved/increased readability)

Creative Typography (29th of October)

  • Information, identity, function
  • Typefaces with special purpose
  • Media, institution, users
  • Adjustment of typefaces according to purpose
  • Typography as the basic visual language

Creative Typography (5th of November)

  • Handwriting & typography (conventionality, design principles, specifications)
  • Definition of consistency
  • Visibility, legibility, readability
  • Gestalt principles (similarity, approximation)
  • Tool, element, module

Creative Typography (12th of November)

  • Form and counterform (origin)
  • Counterform (consistency meaning)
  • Stroke or ductus
  • The principle of natural rhythm and balance
  • Relationship: letter, line, paragraph

Office hours

On Thursday, October 3rd, the office hours are canceled. As scheduled (Thursday between 10am and 11am), they will be held from 7th October onwards. Thank you for your understanding!... read more


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