Information Design


Information Design (ID), optional course

Summary of the subject contents: What information design is and how the field is defined. Insights into information exploration and discovery. Data hierarchy and relationships. Appropriateness of procedures for effective prototyping and testing. Visual terminology. Tools important for information design. Case studies.

Subject Obligations+

Lectures, seminars and practical course should be attended on time. Products must be delivered to agreed deadlines.


The individual parts of the subject require the presence of: lectures 80%, seminar 80%, practical course 90%.

In case of insufficient attendance, the student can not complete the course in the academic year 2019/2020.


The final grade (100%) is composed of: presence (20 %), question (10 %), products (50 %), presentation (20 %).


Lectures take place on Thursday between 9.30 and 11.30 am (L-306).

27th of Feb. About Information Design What is it? Who does it? Why it is?
5th of Mar. Data Visualisation & Infographics Visualisations, Infographics
12th of Mar. Correspondence Consultations
19th of Mar. Correspondence Consultations
26th of Mar. Discovery Research Insight & Process of Detection
2nd of Apr. Prototypes & Testing How Research & Testing Ensures a Successful Design
9th of Apr. Design Toolkit Visual Accessories to Help Transmit Information
16th of Apr. Corporate Visual Identity and Logo Trademark and Logo
23rd of Apr. Printed Matter Case Studies Magazines, Packaging, Corporate Communications
7th of May Information Graphics Case Studies Maps, Charts & Diagrams
14th of May Interactive Case Studies Web pages & Other Screen Related Projects
GWG Presentations
21st of May Environmental Case Studies Navigation & Exhibits
28th of May Experimantal Case Studies Information Design to the Limits
4th of Jun. Conclusion Review of Work

Seminar takes place on Thursday between 11.30 am and 13. pm  (L-306).

Practical Course+

Practical Course takes place on Tuesday between 11. am and 12.30 pm (R-304).

Information regarding Practical Course: Gregor Franken.

Final Assignment+

The exam consists of a report and presentation (oral exam). The report (e-publication) and presentation should be uploaded to google drive before the exam (the day before or according to agreement) in pdf format.

The report should include reasonable number of pages (no more than 20), use A5 format (portrait or landscape). It represents an overview of the subject’s work. In your own discretion and selection indicate the important and interesting stages of creating graphic design. Here you give short comments.

The report and presentation must have similar and meaningfully connected graphic design.

The report should include the following: Name and surname | University of Ljubljana | Faculty of Natural Sciences and Engineering | Department of Textiles, Graphic Arts and Design | Chair of Information and Graphic Arts Technology | Information Design, 2018/2019 | Mentors: Nace Pušnik, Gregor Franken.

  • 18th of June 2020 | 10 am | exam room will be posted later
  • 27th of August 2020 | 10 am | exam room will be posted later

About Information Design (27th of February)

  • what is information design
  • who and which areas involves information design
  • ubiquity, value, cost effectiveness, globalisation
  • user / content focus
  • accessories

Data Visualisations & Infographics (5th of March)

  • history of data visualisation
  • Isotype (Neurath, Arntz)
  • London underground (Beck), olympic games 1972 (Aicher)
  • infographics and data visualization (Bayer, Tufte, Franchi, Ørntoft)
  • visual reporting and investigative journalism (Sullivan)

Discovery (25th of March)

  • internal business structure (process outline, groups, roles)
  • emotional and physical demands
  • content analysis
  • creative brief
  • persons and scenarios

Prototypes and Testing (2nd of April)

  • structure overviews (big picture, site map)
  • creating plans (skeleton, necessity of use, interpretation)
  • research and testing (practices)
  • prototypes and testing tools
  • types of researches and user testing (concept, participation, design, group, usability)

Design Toolkit (9th of April)

  • colour (one colour, colour layers, text colour)
  • style (size, stylization, quotes, variations)
  •  weight and size (exposure of the element, oversize, different fonts)
  • structure and aggregation (repetition, grid, columns, frames)
  • graphic elements (illustrations, icons, navigation, photography, legend, animations)

Corporate Visual Identity & Logo (16th of April)

  • essential requirements for a successful corporate identity
  • colours (choice, associations)
  • trademark (division, categories, properties, features)
  • logotype (division, categories, properties, features)
  • examples of corporate identities

Printed Matter Case Studies  (23rd of April)

  • Carbon Smolan Agency (unified design approaches)
  • Smart Design (cohesion of products despite different packaging; size, shape, material)
  • Addison (simplifying complex communication, easy delivery of information)
  • Pentagram Design (grid design, limited use of colors and fonts, multiple access points)
  • And Partners (unification of promotion, consistent drawings and diagrams for explaining content)
  • Simon & Goets Design (simplicity and clarity, influencing emotions, stimulating thinking)

GWG (30th of April)

  • Consultations

Information Graphics Case Studies  (7th of May)

  • Alejandro Tumas (conversion of extremely complex information into understandable, attractive and transparent)
  • The New York Times (infographics should provide a story that the text by itself can not)
  • Funnel Incorporated (obtaining essential information)
  • White Rhino (distinguish important from the more important, quality infographics without additional explanation)
  • Nigel Holmes (appropriate integration of images and text)
  • The Wall Street Journal (analytical thinking)

Interactive Case Studies  (14th of May)

  • Hello Design (user involvement, understanding of the information structure)
  • Sullivan (learning about finding information)
  • Second Story Interactive Studios (integration of objects, technology, video, audio, animations, texts, graphics)
  • VSA Partners (understandable and comprehensive offer of products through various media)
  • Kahn+Associates (renovation of information architecture using simple diagrams)
  • frog design (combining industrial and interactive design, simplicity and intuition)

Out of office

I will be away from December 10th to January 5th. Office hours are cancelled during this time. With a delay I reply to the e-mails.... read more


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