Learning about photography as a visual communication medium; perspective and its laws; history of photography; analogue photo cameras; objectives, lighting devices, meters, lenses and lens distortions; colour screens, shooting techniques, photochemistry and reproduction photography; basic artistic parameters and aesthetic principles in photography.
Introducing information systems; capacity of connecting knowledge of the graphic profession with computer sciences; informatisation, competitive advantage of a company; planning, introduction, stages, organisation, security, protection and ethics of IS; people and IS; various IS for various companies.
Learning about the connection and interdependence of basic artistic elements and processes; basics of artistic language; artistic elements; descriptive artistic elements; colour, contrast, point, line, shape, 2D and 3D; sensory and artistic elements of space; depth guidelines; artistic materialisation in various artistic mediums (graphic and typographic design); artistic syntax; variables.
Human-computer interaction; user interface, web usability and user experience; web site design and development; Web 2.0 and 3.0; mobile technologies and communications; interactivity of printed media; automatic identification technologies; barcodes and 2D codes; radio-frequency identification; printed electronics; virtual and augmented reality.
Physical and chemical basics regarding graphic materials and the technology of graphic processes; photochemistry; chemistry of dyes and pigments; rheology; colloid systems; surface chemistry and its use in graphic technological processes.
Learning about the basics of typography; the historic development of typefaces and typographic elements; parts of characters; variations in typeface weight and width; font and typographic measurement systems; the characteristics of individual type styles; elements of text position; typesetting versus typewriting; micro-typography; proofreading and proofreading marks (Slovenian, international).
Learning about the basics of statistics; data, planning, analysis and use of statistical methods; definition of basic concepts; analysis of frequency distribution; theoretical models of distribution; analysis of two values; analysis of multiple values; correlation analysis; regression analysis.
Basics of digital graphic prepress for printed and electronic media; the basics of printing techniques; digitisation; equipment for the production of digital description; input and output devices; file formats; resolution; interpolation; compression; basics of colour reproduction; rasterisation; RIP; types and properties of PDF documents; workflows.
Graphic printing materials: specification and application; paper as printing material: raw materials, production, properties and application; polymer foils; composition of printing inks: pigments, binders, solvents, additives; characteristics of printing inks for different printing procedures; composition and properties of varnishes and adhesives; smart materials in graphic arts technology; basic standard methods for testing graphic materials.
Learning about the importance of organic chemistry, chemical bonds and molecular structures; nomenclature; structure; physical properties in reactions of aliphatic carbohydrates, aromatic carbohydrates and heterocyclic compounds; colour; stereo-chemistry; chemistry of natural and synthetic macro-molecules; stereo-chemistry of polymers.