GRAPHIC AND INTERACTIVE COMMUNICATIONS
The degree and type of study: Undergraduate study programme – university study programme
Duration: 3 years (6 semesters); 180 total ECTS credit points
Title: Bachelor of Science (B.Sc.)
Field of study according to ISCED classification: (21) Arts
Classification of the study programme according to KLASIUS-P: (2130) Auto-visual techniques and (multi)media production (broad programmes)
Classification of the study programme according to KLASIUS-P-16: (0211) Audio-visual techniques and media production
Classification of the study programme according to KLASIUS-SRV: (16204) Academic higher education (first Bologna cycle)
Scientific research discipline according to Frascati classification: Engineering and Technology
Basic goals
The main goal of the Bachelor’s degree study of Graphic and Interactive Communications is to qualify experts who will be able to manage the most demanding technological processes in graphics and media as well as the field of interactive communications. At the same time, the purpose of the study is also to offer graduates the relevant fundamental natural science knowledge and expertise to continue their education at the second level. In addition to knowledge in the field of graphic, media and interactive communications, graduates develop scientific approach abilities through selected skills in mathematics, physics and chemistry.
Graduates of this program acquire knowledge about graphic technology and graphic material used in the design and manufacturing of graphic products. In addition, graduates master the basics of visual and art language, techniques of artistic expression and ways of interpreting and designing the art scheme of products. Graduates understand the technological realisation of graphically designed ideas, know how to solve ecological problems in the printing industry, are capable of creating new ideas and develop the abilities of interpersonal communication, negotiation, teamwork, leadership and creative thinking.