Significance and use of testing methods, standards, evaluation of measured data and presentation of results; learning about the basic physical and chemical testing methods for graphic materials (mechanical, surface, permeability, optical, printability, print quality, rheological properties).
Learning about technological operations in bookbinding, manufacturing of cardboard products and other finishing processes; finishing of various print products (soft and hardcover books, brochures, newspapers, packaging and shipping cartons, labels, endless forms); finishing lines; manufacture of tools in carton finishing.
Learning about the impact of graphic industry processes, waste and products on the environment; environmental problems and solutions in the individual printing techniques; safety at work; environmentally friendlier graphic materials, procedures and products; technology of wastewater treatment and air purification; environmental laws and standards.
The student acquires knowledge of: digital illustration and design of graphic elements of interactive media; multimedia development environments; workflow of conceptual design, integration and transmission of content in interactive media; interaction design; design and production of multimedia elements and content with emphasis on motion (animations); information architecture and wire frames; and development, prototyping and testing ... Read more
Learning about and using digital photography; digital still and video cameras, scanners and printers; computer-assisted use of photographs – technically and artistically; differences between digital and classic photography; style in photography, finishing of photographs and photographic exhibitions; collage photography, cuts and background iridescence; various themes in photography.
Learning about standardization in the printing processes; basics of color management system; origin and use of recommendations, specifications and standards; standards for data exchange and prepress; managing the process of color reproduction in conventional offset, newspaper, flexo and screen printing and in digital printing techniques; networked printing plant.
Learning about and understanding hidden and visible construction, composition, aesthetic and communication characteristics of a graphic product; linking artistic theory, design and production of a graphic product; compositional vectors in structural graphics; artistic analysis.
Learning about various fonts; printed and digital media; the use of typography in various media and for various types of texts; visibility, legibility, reading and perception; the effect of color on the use of typography in various media and for various types of texts; identifying font formats.
Learning about the basics of statistics; data, planning, analysis and use of statistical methods; definition of basic concepts; analysis of frequency distribution; theoretical model distribution; analysis of two values; analysis of multiple values; correlation analysis; regression analysis.