Learning about and understanding visible and invisible structural, constructional, compositional, aesthetic and psychological characteristics of a graphic product; types of graphic products and their design; methods of distributing the elements of pattern units; types of patterns; composition; historical overview of style periods and their influence on design; artistic analysis.
Familiarisation with interactive systems and creation of basic interactive applications; development of interactivity in computer science and telecommunications; technological developments in interactive systems: interfaces, technology and equipment; applications of interactive systems in industry, medicine, education and arts; interactive e-learning: multimedia contents, interactive learning elements, methodology of producing e-learning materials, software tools, implementation, applications.
Learning about the influence of individual styles and various technological possibilities on typography; various media; artistic styles; the use of typography in various media and for various type of texts; visibility, legibility, reading and perception; the effect of colour on the usability of a typography in various media and for various type of texts; identifying ... Read more
Learning about technical, design and visual aesthetic parameters in creating various products in the branch of visual communication, advertising and presentations in the public arena; practical execution of such projects; analysis of the entire process and the final result.
Familiarisation with basic data structures and digital data transfers; learning about Information and Communication Systems (ICS) and computer networks; learning about interdisciplinary field of user interfaces, the approaches in the planning, developing and evaluating individual steps in user interfaces planning.
Training for searching and processing of scientific and technical information; primary sources of information; references and citations; search techniques in bibliographic and factual databases; copyright and industrial intellectual property; information methods for structuring and synthesis of data into knowledge; writing technical and scientific texts; methodological approaches and software tools for presentation of scientific and technical ... Read more
Learning about the role of sales and transport packaging; raw materials for the production of packaging materials; basics of production technologies of packaging materials and products; types of packaging products; characteristics and use of packaging: paper, board, polymers, glass, metal, wood, complex; design of board packaging.
Defining the field of information design through insight into information research and discovery. What tools are important for the formation of information, how we use them to determine the visual terminology, data hierarchy, relationships, prototyping and testing, and to define the above through case studies.
The student achieves knowledge of: planning and preparing of multimedia; the development of visual concepts; basic grammar of moving pictures; form, narration and mise-en-scene; manipulation of time and space in multimedia; tools and environments for generating and visualisation of static and motion graphic elements and theory of digital compositing.
Learning about the process of planning a new company; entrepreneurship, creativity, innovation and business planning; market analysis; testing the economics of a business idea; marketing plan; development plan of the production/service process; gaining suitable human resources; critical risk; financing initial business.