Distinguishing among various literary genres and types of job printing; influence of target audiences on information rendering; rendering of information, basic text and supplementary material (images); role of rendering for different content and different audiences for conventional media and modern, digital media.
Research in the area of information visualisation; distinguishing historical, artistic, technological, social and marketing influences with regard to the type of product and the media used; research subordinate realisation of student’s own visualisation; analysis of one’s own work.
Supervised team work on a real project; analysis and synthesis; concrete design problems, media; production technologies; visual communication; visual identity concepts; different media applications.
In-depth upgrading of photography in the direction of artistic expression; artistic analysis of artistic photography; modern photographic techniques; larger photographic formats; studio photography; still-life photography; creativity and aesthetics of photography.
Individual work on a real assignment; analysing typographic use; case studies; discussions; synthesis; innovative and experimental use of typefaces; concept and design of typefaces for different media: web, print, letterpress; cultural, social and economic aspects of creative typographic activities.
Learning about studio photography (quality, enlargement, computer processing, producing advertisement photographs); photographing objects and products with digital techniques; photography as a subtle perception medium in creative form; the use of photography in printed and electronic graphic products; aesthetics of photography and visual messages.
In-depth study of the influence of historical periods and artistic styles on typography; first records, manuscripts up to the year 1500, the Renaissance, forms of first printed fonts, Baroque, Classicism, industrialisation, the period starting with the 20th century, Art Nouveau, New Traditionalism, Modernism, Postmodernism, the typographic galaxy; micro-typography of foreign languages; role of the information ... Read more
Analogue and digital image, digital image characteristics, graphic formats; programs for image processing and analysis; point operations, image histogram, arithmetic and logic operations; local operations, linear and nonlinear filtering; frequency domain filtering; morphological operations; colour image processing, colour models and colour spaces.
The importance and role of organic chemistry; chemical bonds and molecular structure; nomenclature, structure, physical properties; stereochemistry; molecular structure and reactivity; mechanisms of organic reactions; chemistry of natural and synthetic molecules; stereochemistry of polymers.
Integral calculus of several variables, applications; differential equations, geometric and physical interpretation, separable equations, first and second order linear differential equations; probability, conditional probability, independence, random variables, mean value and variance, covariance.