Dejan Petrović, who is a student on the masters degree at the department of textile and fashion design has won the 1st place at European Fashion Talent Design Competition – EFTDC which is held during Serbia Fashion Week.

EFTDC is an anual competition held at the Master Centar Novosadskog Sajma in two categories, which are the Fashion Talent Design Competition – FTDC, open for young serbian designers and the european category European fashion Talent Design Competition – EFTDC which is an open competition for all young european designers.
In the first round, which was held in april 10 designers from serbia and 10 european designers presented their work to the jury of the contests. The jury was:


Mr. Donald Potard – bivši direktor modne hiše Jean-Paul Gaultier
Eymeric Francois – francoski modni oblikovalec
Svetlana Horvat – predsednica Serbia Fashion Week-a in Nacionalne komore za modu Srbije
Branko Popović – FASHIONCLASH, Nizozemska
Vasilije Kovačev – modni oblikovalec
William Arlotti – Le Fashion Post, Fracija
Myra Postolache – The Secret Code of Fashion, Italija


After the first round 6 finalists from both categories got a chance to present their collections during the fall edition of the Serbia Fashion Week in the Eđšeg pallace in Novi Sad.
There Dejan won the 1st place for the European Fashion Talent Design Competition – EFTDC.

The award for the 1st place was:

  • Cash prize of 500€
  • Free collection presentation on the spring edition during Serbia Fashion Week 2019
  • Free collection presentation on the fall edition during serbia Fashion week 2019
  • Free photo editorial during the fall edition of Serbia Fashion week
  • Exhibition of illustrations
  • 1st place plaque


The wining collection titled #buysexual was made under the menthorshop of prof. Almira Sadar, tech.assist. Nataša Hrupič, tech. assist. Alenka More. The collection was inspired by the novel The Picture of Dorian Gray written by Oscar Wilde. The story is about a beatiful young man, who lives a hedonistic lifestyle hidden behind his beauty. The collection was also inspired by an online phenomenom of young models who sell their nude photographs online, so they can live the glamurous Instagram lifestyle that all of us long for.

The inspiration fort he silluetes lie behind the fashion of the dandies in the 19th century with their imaculatley tailored suits and  expensive looking clothing which gave the illusion of them being of a higher social status, although they were in fact only of the bourgeois status.

The details of big collars and coat details were taken from the dandy clothing while for some added surprise elements of nude skin on ferishised parts of the male body. The back is exposed on the suits and coats while on pants theres glimpses of the buttocks and the v line muscles on the abdomen and an open sleeve so we can see the mans armpit. The collection is made of very luxurious materials like velvets and wools and sparkly twids and as a contrast there’s BDSM styled details and materials to show the mischevious side of our modern businessman.
The end result is a collection full of sophisticated silluetes with hidden naughty details that reveal the true nature of the modern businessman.


Collection #buysexual

Photo: Samantha Kandinsky @ s.kandinsky_

Models: Samo Gaberšek @samogabersek and Mike Peroš @imike_boy from ZT Models @ztmodels

Hair: Ian Breznik @iannrichie @youngmicstyling

MUA: Gašper Gmajner @gaspergmua

Assistant: Rok Kastrevec @whoisrk

Apartment: Mateja Gaber @mateja_gaber


Designer of the new generation of Slovenian fashion design Dejan Petrović, who is determined to conquer fashion world, has already enchanted us with his very successful collection entitled Roseraie. Dejan CONGRATULATIONS !!! and keep it on!


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