Principles of marketing

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The goal of this course is to develop basic knowledge about marketing as a business concept and as an activity in the company. To impart the sense of what a market-oriented company is that aims to fulfil customer expectations better than the competitors. Developed competences for integration of marketing elements into a harmonious integrity. To impart to students the need for careful monitoring of the competitive business environment and for own positive attitude toward changes and to familiarise students with team work and the application of acquired knowledge for concrete problem solving.

Materials engineering (UN)

LevelYearSemesterETCS
1364

Hours

LecturesSeminarsPractiseOtherΣ
3000030

Staff

Teacher
Assistant
Technician

Exam schedules

There are no exams scheduled!

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