Basics of media and communication studies. Media culture and the fashion industry. Critical thinking about the role of media in promoting and structuring fashion in the contemporary world. Planning fashion campaigns in the media. Promotion and communication of fashion. Fashion brands in media. Fashion as a communication network. The history of fashion communication as the historical foundation of contemporary trends in the field of fashion.
Consumer and popular culture. Celebrity system. Industrialisation. Popularisation of fashion in the 20th century. The rise of marketing communication and branding expertise. The role of media, popular culture and the advertising industry in altering fashion senses and tastes. Trends in fashion journalism. Creation of meaning about fashion through visual images, language, various media events and media representations of celebrities. Trends of media and cultural globalisation. The fashion industry as a part of a broader lifestyle industry. Ambivalence of fashion and media creation of meanings about fashion.
Textile Engineering, Graphic Communication and Textile Design (TGT)
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